CoMech Metrology is pleased to announce a new partnership with Vitus Pro Cycling for the upcoming 2018 cycling season.
The sponsorship agreement will see the CoMech brand appear on the front of the team’s jersey and support vehicles for the upcoming season.
Cherie Pridham, Team Principal & Sports Director at Vitus Pro Cycling said: “We’re delighted that CoMech Metrology is joining Vitus Pro Cycling Team for the 2018 season.
“We are looking forward to working closely with an ambitious and developing company, such as CoMech Metrology, to help them achieve their targets in 2018. This support will also enable our team to keep developing and will assist us in achieving our goals for the upcoming season.
“This new partnership comes at an exciting time for the team as we move forward with our new title sponsor Vitus and we’re delighted to be working with another Derby based business in CoMech.
“CoMech are a long-established calibration, metrology and asset management company, and from the minute we began speaking to them about becoming a sponsor and having a relationship with the team for 2018, we’ve been extremely impressed with their business and the path that they are heading in.
“We’re thrilled that they see being associated with our team as a key part of their business-growth moving forward.”
Matt Pallett, Commercial Director at CoMech, said: “We’re excited to be working alongside Cherie and her team at the start of an exciting new era both on and off the bike, and can’t wait for the new season to get started.
“We believe that this is a fantastic platform for us to promote our brand in one of the fastest growing sport in the country. Having the CoMech brand on the front of team’s jerseys and support vehicles provides a great deal of potential for us, showcasing ourselves to potential customers across the country and Europe.
“The kind of exposure that Vitus Pro Cycling can provide for us, with fantastic supporters and television exposure, is central to our brand.
“A core part of CoMech’ philosophy is to nurture new talent and apprentices in the business, so to work with Cherie and her team who share the same goals to develop the next generation of cycling talent was a crucial part of the partnership.
“Together, we have lots of exciting new engagement planned for 2018 and beyond, and we look forward to a successful relationship for years to come and the team pushing for race wins.”
Who are Vitus Pro Cycling
The 2018 season will mark the fifth season that Cherie Pridham Racing has managed a British UCI registered team. In partnership with Wiggle and Chain Reaction Cycles under the name of Vitus Pro Cycling, Cherie will continue to develop a team committed to the British cycling scene.
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